Pitch deck
Yammer
Yammer's original pitch deck showing how they created private social networks for enterprise teams.
- Industry
- Social
- Stage
- Later Stage
- Founded
- 2008
- Deck year
- 2013
The deck
About the company
Yammer Inc. pioneered enterprise social networking, headquartered in San Francisco. It raised $142M across 4 funding rounds, with Series D at $85M before Microsoft acquired them for $1.2B.
The breakdown
What Is the Yammer Pitch Deck? The Yammer pitch deck presented:
Enterprise social networking platform
Bottom-up viral adoption model
Facebook-like experience for work
Employee directory and collaboration
Freemium converting to enterprise deals
Bringing consumer social patterns into the enterprise.
Why the Yammer Pitch Deck Is Notable The deck succeeds because it:
Pioneered bottom-up enterprise adoption
Shows viral growth in B2B context
Demonstrates consumerization of enterprise
Key Features Highlighted
Enterprise social feed
Group conversations and collaboration
File sharing and search
Employee directory and profiles
Product Vision: Facebook for Work Yammer positioned as bringing the social networking experience inside organizations, familiar, engaging, productive.
Market Opportunity Every organization seeking better internal communication. Universal applicability across industries.
Business Model Freemium with self-service signup. Employees join without IT approval, creating organic growth that converts to enterprise contracts.
Viral Enterprise Adoption as Moat Bottom-up adoption reduces sales cycles dramatically. Users prove value before selling to executives.
Founder insight: Bottom-up adoption reduces sales cycles. Let users prove value before selling to executives.
This Pitch Deck is taken from Best Pitch Decks.
Enterprise software investors at SheetVenture.
Frequently asked questions
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2. What enterprise communication problem did Yammer's pitch deck identify?
Yammer identified that workplace communication was fragmented across endless email chains, making knowledge sharing and collaboration incredibly inefficient.
3. How did Yammer's pitch deck describe their viral enterprise adoption strategy?
The pitch showed how individual employees could adopt Yammer freely, creating bottom-up demand that eventually converted entire organizations into customers.
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