Pitch deck
Farewill
Farewill's original pitch deck showing how they simplified will-writing and probate services online.
- Industry
- Tech
- Stage
- Series B
- Founded
- 2015
- Deck year
- 2020
The deck
About the company
Farewill Ltd. provides will-writing, probate, and cremation services, headquartered in London. It raised $35M across 4 funding rounds, with Series B at $25M to expand their online legal services platform.
The breakdown
What Is the Farewill Pitch Deck? The Farewill pitch deck presented:
Modern online will-writing service
Simplified probate assistance
Compassionate cremation services
Charity legacy partnerships
Technology transforming taboo industry
Tackling death with empathy and technology.
Why the Farewill Pitch Deck Works The deck succeeds because it:
Addresses taboo topic with compassion
Shows massive underserved market
Demonstrates technology simplifying complexity
Key Services Highlighted
Online will-writing (from £90)
Probate assistance
Direct cremation services
Charity partnership program
Product Vision: Making Death Less Scary Farewill positioned as the compassionate alternative to intimidating, expensive legal processes around death.
Market Opportunity Growing aging population with inadequate estate planning. Over 60% of UK adults have no will. Massive gap.
Business Model Service fees for wills and probate. Charity partnerships for legacy giving generate referrals and revenue share.
Empathy as Differentiator Compassionate, human approach stands out in cold, legal category. Brand trust drives word-of-mouth.
Founder insight: Taboo markets are often underserved. Empathy creates differentiation in sensitive categories.
This Pitch Deck is taken from SlideShare.
Legal tech investors at SheetVenture.
Frequently asked questions
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2. What estate planning barrier did Farewill's pitch deck identify?
Farewill identified that writing wills required expensive solicitors and uncomfortable conversations, causing most adults to die without valid wills.
3. How did Farewill's pitch deck democratize estate planning?
The pitch showed simple online questionnaires creating legally valid wills in minutes at fraction of traditional solicitor costs for everyone.
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