Pitch deck
Apricity
Apricity's fertility pitch deck combining technology with personalized reproductive healthcare support.
- Industry
- Healthcare
- Stage
- Series A
- Founded
- 2015
- Deck year
- 2019
The deck
About the company
Apricity provides fertility care navigation and support services, headquartered in London. Combines technology with human support for fertility journeys. It raised $30M across funding rounds, with Series A at $18M before IVF clinic network expanded across UK operations.
The breakdown
What Is the Apricity Pitch Deck?
The Apricity pitch deck presented:
Personalized fertility care navigation
Clinic partnerships and recommendations
Emotional and practical support
Treatment guidance and coordination
Technology-enabled human care
Fertility care that actually cares.
Why the Apricity Pitch Deck Works The deck succeeds because it:
Shows empathy-first approach to healthcare
Demonstrates clear differentiation from clinical providers
Targets underserved emotional needs in fertility
Key Features Highlighted
Personalized care navigation
Vetted clinic partnerships
Emotional support throughout journey
Treatment coordination and guidance
Product Vision: Fertility Care That Cares Apricity positioned as the supportive guide through fertility treatment, combining technology efficiency with human empathy.
Market Opportunity Growing fertility awareness and treatment seeking. Emotional support gap in clinical fertility care.
Business Model Service fees for care navigation plus clinic partnerships. Revenue from helping patients find and navigate care.
Empathy as Differentiator Personalized, human support differentiates from transactional clinical providers. Trust creates referrals.
Founder insight: In healthcare, emotional experience matters as much as clinical outcomes. Support the whole person.
This Pitch Deck is taken from Best Pitch Deck.
Femtech investors at SheetVenture.
Frequently asked questions
1. What exactly is Venture Sheet?
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2. What fertility treatment problem did Apricity's pitch deck identify for patients seeking IVF care?
Apricity identified that fertility patients faced fragmented care, emotional isolation, confusing information, and lack of personalized support throughout their journey.
3. How does Apricity reimagine the fertility care experience through technology and personalized patient support?
Apricity combines virtual consultations, dedicated patient advisors, transparent pricing, and coordinated clinic networks to deliver supportive, streamlined fertility treatment experiences.
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